Reflecting on ReSIProcal February 2024
ReSIProcal February is an opportunity to connect like-minded brands and wine enthusiasts who value sustainability and are passionate about the industry.
When a tasting room participates, they give their wine club members the opportunity to claim two complimentary tastings at any other participating location.
This ReSIProcal February, wine club members of nearly 30 wine brands across four California counties and Michigan State visited participating tasting rooms to learn about and taste sustainable wines!
Thank you for making this year’s ReSIProcal February sustainable tasting event a success.
Traffic Boost, New Club Members, Happy Staff
We love hearing your ReSIProcal wins!
- Denise Shurtleff, General Manager, Cambria Estate Wines |
- Jeanine Madson, Hospitality & Wine Club Manager, Oso Libre Winery & Ranch |
Participant Brand Exposure
We contracted two social media content creators to share the event and feature ReSIProcal participants with their wine enthusiast audiences. Plus, we promoted ReSIProcal on all SIP Certified social media and email marketing channels.
Check out these collaboration pieces!
Christy on the Vine
“I’m a wine club member at Scheid Vineyards so I decided to visit the three Monterey County SIP Certified wineries for ReSIProcal February…” Read about Christy’s ReSIProcal experience in her blog post here.
Christy's four Instagram Reels were played nearly seven thousand times, reached over 4500 accounts, and were shared 28 times!
Somm Productions
Heather Bristol specializes in wine pairings, education, and recipes. She is a huge fan of Niner Wine Estates in Paso Robles, and was so excited to learn they were participating this year!
Heather reported that her first of two Instagram Reels received over two thousand views, nearly 100 shares, and five locals who didn’t know about the event messaged her to say they planned on joining a club!
Local and Industry News Features
The event was shared in local and industry news outlets including Wine Industry Network Advisor and EnjoySLO.
Participants
And of course, you all did a great job educating your members and audiences about your participation in ReSIProcal February!
Between Villa San-Juliette sharing the event on PRWCA’s Events page, Niner Wine Estates and Ancient Peaks creating event pages on their own websites, and so many social media posts from participants highlighting the event, we really got the word out about ReSIProcal February this year!
We’d like to thank all of you who shared the ReSIProcal February social media video we sent you. This was new to us this year, and it was so fun to see the video pop up a handful of times on our social media pages.
So Many Places to SIP!
This year, there were 29 participating locations between the Central Coast of California and Michigan State.
To the delight of participating club members, this year saw several returning locations from last year as well as a handful of new ones!
This Year's Giveaway Winner
This was our second year of giving ReSIProcal tasters the opportunity to win a gift from SIP Certified, and it was a success!
The winner of this year’s Win a Gift giveaway is @pasopup aka Ollie, an adorable rescue pup who visited Oso Libre with his mom for ReSIProcal February.
Congratulations, Ollie!
Cheers to You!
Group events like ReSIProcal February help connect like-minded brands and wine enthusiasts who value sustainability and are passionate about the industry.
Thank you for making this event a success!
Want to Join Next Year?
Any tasting location that pours wine made with SIP Certified fruit can join ReSIProcal February.
We'll start putting together the participation form and map for ReSIProcal February 2025 this September! Keep an eye out for them via:
- Our Instagram and Facebook
- Member Tips eNewsletter
- Marketing Tips eNewsletter
- Postcards
- If your winery and/or tasting room address is in the database, you will receive a postcard with details on how to join.
- If your address is not in there, please reach out to whitney@vineyardteam.org.